a primer on engagement

brand is important, and now more than ever, the experience with a brand is top of mind. this interaction or engagement impacts the consumer’s buying decision. regardless of your product or service offering, understanding what your customer wants from your business and how they prefer to interact with your business is crucial for your success.

The Event Hashtag

Almost every event boasts printed collateral brazen with a creative hashtag encouraging attendees to post about their experience. Often times attendees participate and some of the time they may wonder “what’s the point?” Let’s attempt to avoid the latter. While it is great for an organization to create and track a hashtag for an even, the question becomes, why. The use … More The Event Hashtag