Are New Flavors Fun and Exciting?

New food flavors are certainly tempting and have the knack for buzz, but how inclined are you to try something different?

Lays launched a flavor campaign that has millions sampling and submitting ideas for fun flavors of chips. Now Nabisco has experimented with flavored Oreos. We admit a couple packs of Red Velvet, Lemon, and Birthday Cake have passed across the table, and now if this Cinnamon Bun makes it into the stores, those will have a test run as well.

cinnamon bun oreos

As we spend time discussing the customer experience here at the KaK & Co blog…what are your thoughts on mixing up the brand experience?


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